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TOURISM

The South West is the jewel in the crown of the UK's tourism industry, attracting over 26 million visitors each year. The London 2012 Games will provide a global showcase for the region's spectacular scenery and stunning destinations with national and international attention focused on us as the Olympic Torch Relay visits every county in the region.  The region will come under the spotlight again when the London 2012 sailing events take place in Dorset.   It is anticipated that this focus will result in us attracting significantly more visitors not just during the Games, but also before and after.

Tourism2012Games.org is a  free resource for anyone who works in hospitality, leisure or tourism and wants to get involved with the London 2012 Games. The site – co-published by VisitBritain and London 2012 – has loads of useful information about visitors likely to come to the Games and how to reach them. Also included is information about how to prepare your business and some great tools and products from 2012 Games official partners.

Latest tourism opportunities:

Target international media visiting London and Britain in 2012

VisitBritain is offering a unique free opportunity to showcase products/attractions to international broadcast and print media visiting London and Britain in connection with the 2012 Olympic and Paralympic Games.  This summer Britain will be host to an estimated 25,000 media, both accredited and non-accredited.  Their remit will vary, from solely reporting on the sport to writing travel and lifestyle stories. VisitBritain want to ensure these influential visitors receive a warm welcome, have easy access to information on quality tourism products/attractions of appeal to an international audience, and importantly the opportunity to experience them.

VisitBritain is inviting special offers targeted at the international media which will feature on VisitBritain’s online media centre.

Offer Criteria: 

  • Offer to be valid for the period 1st July – 15th October inclusive.
  • Complimentary offer or at least very heavily discounted, (minimum 50%).
  • If the product/attraction has no entry charge, offers could include for example, a private guided tour, complimentary guide book.

Please note that VisitBritain reserves the right to use its discretion in the selection of offers. Whilst they will do all they can to promote the media offers there can be no guarantee of take-up.

For your offer to be considered, please complete the 2012 Media Offers submission form and email to 2012mediaoffers@visitbritain.org

Deadline date for offer submission – Monday, 23rd April

Should you have any questions, please contact Fiona Turnbull at fiona.turnbull@visitbritain.org

Making the most of 2012 - free tourism workshops in Dorset

Designed especially for tourism businesses, these free workshops will provide all you need to know to deliver the best possible welcome to guests in summer 2012 and beyond.                 

The final workshop will be held on 1 May at Weymouth & Portland National Sailing Academy. Click here to find out more details.

Contact

Email us at info@teamsouthwest.co.uk for further information about any aspect of tourism in the lead-up to the 2012 Games in the region.