TEAM SOUTH WEST
The London 2012 Nations and Regions Group (NRG) was a joint team established by the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) and Government Olympic Executive (GOE) in 2006 with the aim of maximising the engagement and benefit across the UK from the 2012 Games. The NRG was made up of representatives from across the UK, with one Coordinator and one Member from each nation and region. In the South West, the NRG Member was David Fursdon, and the NRG Coordinator Deborah Bertram.
The South West supported the Games from an early stage, actively promoting the benefits of hosting the Games through the bid phase, led by the South West of England Regional Development Agency (RDA), and setting up a dedicated team in early 2006 after London won the right to host the Games in 2005.
We (the NRG team in the South West) consulted with partners across the whole of the region, developing a strategy to deliver a ‘lasting and discernible community legacy from the 2012 Games’ and encouraging partners to factor the Games into their own plans and local strategies.
Between 2006 and our closure in 2012, we worked to coordinate and broker the delivery of London 2012 activity in the region. This liaison role helped LOCOG and GOE shape key London 2012 policies at a national level and enabled stakeholders in the South West to deliver tangible initiatives and benefits to the whole of the UK.
We devised a regional identity, ‘Team South West’, to badge regional activity and demonstrate the wider collective working across the South West to maximise benefits from the Games. This regional ‘identity’ was the umbrella under which stakeholders operated, encompassing our Board, Operations Group and County Working Groups.
A regular Team South West Newsletter and the Team South West website provided the latest news and events in the run-up to the London 2012 Games.
Team South West produced a strategy: The South West England Legacy Strategy for the 2012 Games (Adobe Acrobat Reader Document - 2357.09kb) and an interim report in 2008 Team South West - Legacy in Action 2008 (Adobe Acrobat Reader Document - 4320.19kb).
Two of Team South West’s final actions before it ceased operations in October 2012 were to publish London 2012 Games: The Legacy for South West England outlining achievements and giving details of organisations which would take forward programmes and to produce the Nations and Regions End of Games Report, giving a detailed assessment of the region’s involvement in the Games. We also organised the South West 2012 Games Legacy Conference on 2 October 2012. This event reviewed the successes for the region from the London 2012 Games, considered the legacy and signposted the way forward for the future.